Community collaborated entertainment incorporates audience input and feedback into the content as it is created and developed. Community collaborators give feedback on story elements, characters, props, wardrobe, locations, casting and all other aspects of production, helping the production team make decisions and engaging the audience in the creative process.
Rotor DR1 is the first web series developed as community collaborated entertainment, and was meant to pioneer innovative methods of creative development. During preproduction, the Rotor DR1 team provided a basic story concept to the community, then used the community's insight to build the DR1 universe. Rotor DR1's goal was to use the global community feedback to influence all aspects of production, creating truly collaborative entertainment with an audience that is involved from the ground up.